BCN
NO LOGO®
Lookbook — The Second · SS25

A book to look at.

From a brand with nothing to look at.

The contradiction is the point.

The Second — SS25

Made in Barcelona · 4 pieces
The Slogan Tee, back: “So There’s Nothing to Look At” handwritten in blue
The Slogan Tee
· SS25 · Barcelona
Piece 01 / 04

The Slogan Tee

Our slogan, on a tee: So There’s Nothing to Look at. A brand with no logo, wearing its own words. The same line as the bag, and the same contradiction.

Material
100% organic cotton
Print
Barcelona, ecological inks
Sizes
S · M · L · XL
Season
SS25 — The Second
The Slogan Tee, front: a small handwritten No Logo®
· FrontThe Slogan Tee
Close-up of the handwritten slogan
· DetailThe Slogan Tee
The handwritten slogan and the printed No Logo®
· DetailThe Slogan Tee
The back of the Slogan Tee, at an angle
· BackThe Slogan Tee

“We went quiet. Everyone else got louder.”

No Logo — MMXXVI
The Luck Tee, front: “So there’s nothing 2 look at” and the card-suit No Logo
The Luck Tee
· SS25 · Barcelona
Piece 02 / 04

The Luck Tee

Create your own luck. Luck isn’t something that happens to you. You make it, together with the people around you. A tee that uses the brand to say so.

Material
100% organic cotton
Print
Barcelona, ecological inks
Sizes
S · M · L · XL
Season
SS25 — The Second
The Luck Tee, back: two playing cards and “Create your own Luck”
· BackThe Luck Tee
The Luck Tee, front, with the neck label
· FrontThe Luck Tee
Close-up of the playing cards print
· DetailThe Luck Tee
Close-up of the card-suit No Logo print
· DetailThe Luck Tee
The neck label: No Logo®, printed in Barcelona
· LabelThe Luck Tee
Behind the pieces

Made in Barcelona. Numbered runs.

Every piece is organic cotton, printed in Barcelona with ecological inks, in short runs. When it’s gone, it’s gone.

The Triple Logo Tee, back: No Logo printed three times in pink
The Triple Logo Tee
· SS25 · Barcelona
Piece 03 / 04

The Triple Logo Tee

A brand with no logo, named No Logo, that still makes The Triple Logo Tee. Part of The Classics: last season’s design, improved, and this time in bright pink.

Material
100% organic cotton
Print
Barcelona, ecological inks
Sizes
XS · S · M · L
Season
SS25 — The Second
The Triple Logo Tee, front: a small pink No Logo.
· FrontThe Triple Logo Tee
Close-up of the triple No Logo print
· DetailThe Triple Logo Tee
Not pictured.
Nothing to look at,
literally.
The Slogan Bag
Not pictured · SS25 · Barcelona
Piece 04 / 04

The Slogan Bag

The slogan, carried. The same words as the tee and the same contradiction, on a tote bag.

Material
100% organic cotton
Size
One size
Season
SS25 — The Second
End of the book

Nothing else to look at.

Want a piece? Fill in a request slip and we’ll write back to arrange it. There’s no shop: we do it in person or by message.

Request slip

Ref.—
BARCELONA--:--:--

Not a sale, and nothing is charged here. We write back to arrange it.

Only used to reply to you · Privacy

Psst.We won’t email you much. That’s the point. The mailing list ↓